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McFarlane Toys and Warner Bros. Discovery Join Forces to Launch Innovative Line of DC Digital Collectibles!


Tempe, AZ, July 20, 2023 – McFarlane Toys, a leading creator of premium collectible figures and toys, and Warner Bros. Discovery Global Consumer Products, are thrilled to announce their strategic partnership to create a ground-breaking assortment of DC digital collectibles on the McFarlane Toys Digital Platform. 
This collaboration combines McFarlane Toys’ exceptional craftsmanship and DC’s iconic characters, resulting in an immersive and innovative collectible experience for fans around the world. Launching with items inspired by the DC Multiverse line of physical products, McFarlane Toys will create high-quality and interoperable digital collectibles starring unforgettable DC Super Heroes and Super-Villains.
“We’re so excited to bring DC characters to life in a whole new way for fans around the world with our digital collectibles. These include all the intricate detail that fans know and expect from McFarlane, combined with AAA quality graphics as well as social, gamified online collecting, which makes them special,” said Stephan Tetrault, Chief Operating Officer at McFarlane Toys.  
To give fans an initial glimpse of what’s to come, McFarlane Toys has unveiled a sneak peek of their new digital collectibles line across their social media channels. The preview includes a first look at the “Batman Year 2” sculpt designed by Todd McFarlane, the throwback Batmobile from Warner Bros. and DC’s The Flash movie, and a Todd McFarlane-designed Superman as seen in Action Comics #1000. And these are only a few of the incredible items that will be coming to the McFarlane Toys Digital Platform in the coming weeks!
McFarlane also teased early access to DC digital collectibles for top players within their existing ecosystem, as well as through partnered projects with Warner Bros. Discovery, such as DC’s Bat Cowls.
Furthermore, McFarlane Toys showed off their upcoming features that improve interoperability.
Visit www.mcfarlanetoysdigital.com to download the Viewer App and get started. Exclusive first access to these inaugural DC drops will be granted to already active players in the Viewer App. Within that app, fans can earn XP by collecting, holding, visiting, and sharing to climb the leaderboard, which are just a few of the things that increase the chances of gaining early and/or discounted access to drops throughout a player’s collecting journey. McFarlane’s custom digital storefront is powered by Rarible, a leading NFT platform for creators, brands, and collectibles, and all items will be released via the Polygon blockchain. Digital collectibles can be held in any Polygon-supported digital wallet.


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